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Finally, an online space dedicated to helping you reach your goals and become a top earner in the beauty industry!

Discover how The Beauty Biz Club® can help YOU succeed. 

When I started working with Lori my annual income was $19,000 per year as a 15 year esthetician. After investing in her programs for the last 2 years I’ve seen an increase of 784%! This is my 3rd year in Lori’s program and I’m just $2000 shy of making what I made (all of) last year, and it’s only June 10th.”

Christine Byer

What’s My Investment?

How much is ineffective marketing costing you? How many potential clients are you missing out on? How much room is on your schedule that you wish you could fill? How many people are passing up your services for someone who knows how to reach them better? A lack of direction may already be costing you a great deal.

Beauty Biz Essentials

Annual Subscription - $997

Receive your 12th month free when you register for our annual membership with automatic renewal. That’s a savings of $167!

Beauty Biz Essentials

Monthly Subscription - $97

Register for our monthly subscription and enjoy convenient automatic renewal for uninterrupted membership.

Just a few of the (many) trainings available 24/7 once you become a club member:

Mining for G.E.M.S.

The Crucial Step to Becoming a Booked-Solid, High Earning Practitioner.

The Growth Bank

You'll learn a step-by-step goal-setting blueprint that teaches you how to avoid cash depleting mistakes and make wise investments that greatly contribute to your success.

Mastering The Art of Retail Sales

No matter the size of your business, you'll learn why mastering the art of retail sales is critical to your success as a practitioner.

The Top 10 Modern Web Site Must-Haves

Learn how to launch your work to the world (without breaking your bank) from our club website & techie guru.

Policies & Procedures

Protect your Beauty Biz by Setting Professional Standards. Stop the late runners, no shows, & last minute cancelers.

Presenting with Power

You'll leave this segment ready to give a dynamic talk designed to reel in potential clients - at any type of event.

Over the past 2 years, I've made many changes that have helped my business grow. I made a huge price increase in my signature services with confidence. I've stopped working weekends, and the systems I'm putting in place help me LOVE my biz!  2014 to 2015 saw a $25,000 increase in revenues and in 2016 I became a 6-figure solo business, working 4 days a week, with an 8 week waitlist for any services.  I'm literally living the dream!!

Sarah Ashley

As A Beauty Biz Club Member, You’ll Receive:

Foundational Success Training

  • Marketing Methods That Work
  • Retail Sales Tips & Tools
  • Mini Success Challenges
  • Biz Growth Ideas
  • Engineering of Referrals
  • Spark & Book Promotional Ideas
  • No Fail Networking Tips
  • Hidden Fortune Sessions
  • Goal Setting, Action Steps & Accountability
  • Preferred Vendor Trainings
  • Modern Menu Creation

Exclusive Success Community

  • Masterminding - Problem Solving
  • No BS Success Stories #inspiration
  • Sharing of Resources
  • Give & Take Sharing Of Success Moments
  • Guest Appearances From Industry Influencers
  • Success Scripts To Create Demand
  • Boundary Setting & Policy Enforcement in Your Biz
  • Mindset Adjustments
  • 10% Members Only Discount On Other Programs


Success Check-Ins

  • Motivational Success Mantras
  • Focus Goals
  • Accountability Check-Ins


  • Equipment For Sale
  • Job Postings
  • Positions Wanted

The Beauty Biz Club® is the most important resource available for business owners who are serious about growth and income. Is that you? Then it’s time to invest in your business and yourself so you can create the business of your dreams—without giving up your life!

Just ran reports for May. Wowzers! My best month EVER! Total for the month: $17,111. That is working 4 days a week service & products only. This is the outcome of showing up 100%, doing the work, putting in, and giving back more. Thinking back to the very first program & how scared I was to invest $297. LOL! I love seeing, watching, learning and growing with each and every one of you ladies. Lori, you have created such an amazing community and sisterhood that I am forever grateful for.

Jamie Ortiz

In the Beauty Biz Club®, we don't just dream it and desire it...
We DO it!




**Note: While memberships are set to automatically renew for your convenience, YOU control your own membership and can make adjustments by editing your profile at any time.


Q. Do I need to be a beauty business owner to join the club?

A. Heck no! It doesn’t matter if you are an employee, spa owner, solo-practitioner, renter, independent contractor, etc. What matters is that you want to move forward in the direction of your dreams and build a beauty practice that you are proud of.

Q. How much time do I need to devote to The Beauty Biz Club?

A. The club is designed to be a program of participation. While you are welcome to just browse, you will not get the full benefit offered by merely being present.

Success isn’t a spectator sport, you must engage and use the tools if you want them to work for you.

I created the club to provide all the things I longed for, but couldn't find to help me succeed as a beauty entrepreneur. Masterminding. Resources. Recommended Reads. Brainstorming with people who “get” the biz.

Q. What’s difference between Essentials and Expansion?

A. Essentials is for those who love to learn, who want to immerse in a community that offers positive uplifting support and loads of business-building ideas.
  • Essentials is for you if you have tried to learn on social media, but the noisy notifications cause you to feel distracted and overwhelmed.
  • Essentials is for you if you are scared to post on facebook because you have felt judged or been attacked by a cyber bully. The club is a positive space and NO question is stupid or silly.
  • The club is actively monitored to ensure it stays a kind and growth-oriented environment and I can honestly say I have never had to remove a mean post.
  • Expansion is by application and interview only. You must have a minimum of three years in the industry and be making a full time living as a beauty entrepreneur practitioner to join Expansion. You must be willing to devote time to weekly check-ins, supporting other members in need of ideas, resources, and business ventures and traveling twice a year to in person meetings.

Q. Should I do monthly or sign up for the year?

A. I love it when you join for a year (just like you love it when your client commits to a series of facials and a great home care regime), because - simply put - commitment equals better results. And, truth be told… selfishly, I LOVE having a full year to get to know you, to help you, and to get to watch your business grow over an extended period of time.

Q. Where do I start once I am inside the club?

A. Head to the Essentials General Forum and introduce yourself (tell us a bit about you, your biz and why you joined the club) >> then check out the Essentials Training Library where you will find the first three success segments recommend for new club members. You can always find scoop surrounding upcoming event in the Events Forum. Q: I'm so busy right now. Wondering if I have the time?

Q. I'm so busy right now... how much time does this take?

A: I never recommend living on “I am too busy street.”

Setting a few minutes aside each day to go into the club and mastermind will help you find time and money saving resources.

Each month there are training modules and they are recorded for you to listen to at your leisure including on your drive to work or on the treadmill. P.S. Give up a little facebook or Instagram scrolling time and devote it to the club – I bet you start to see amazing shifts in your beauty biz.

Q: Should I join if I am a student?

The truth is, you will be stepping out of school into a very saturated market. Most of the support you will receive will be from family members and friends who really don’t understand what it takes to be successful in the beauty industry. Oh and there’s also the “free” advice that you’ll get on facebook, and I REALLY don’t recommend using facebook as your guidance / career counselor – as social media support can be judge-y and drama filled.

Q: Can you guarantee specific results?

A: I love what The Beauty Biz Club is doing for my fellow practitioners and it lights my beauty biz soul on fire to watch how it has powerfully impacted the lives and businesses of so many practitioners.

The stories I share on the page are from real practitioners who have worked with me inside my programs, but results depend on many variables. Just like we tell the acne client who wants results after one facial – results vary and take time. Also, my legal team always wants me to share that increased income is not guaranteed, and the testimonials on this page may not be what all members experience. What I CAN guarantee is that if you fail to work on your business, you will not see the results you desire.

Q: What’s the refund policy?

A: There are no refunds as you fully control your membership. Simply click on your name in the upper right hand corner >> click view profile >> click stop recurring payments. Then, you will be automatically removed from club when your current billing cycle is up.

Q: What if I am over thinking if I should join?

A: Then the investment probably means something to you. We usually overthink things that trigger emotion in us. I bet you are longing to do, be, and have more and it's normal to feel scared stepping forward into something that creates change. And, you’re most likely feeling (what I like to call) good fear - don't worry this just means you're human.

Here’s my favorite definition of fear that might help you bravely step forward into creating beauty and success. F.E.A.R = Feeling. Ready. And. Excited.