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  • 25 Jun 2018 9:51 AM | Debbie Rebar (Administrator)

    author Lori Crete

    We're days away from being half way through the year - I say it's time for us to really heat things up in your beauty biz and get some great results FAST so you have a powerful wave of profit-boosting momentum to finish the 2nd half of the year strong and have 2018 go down in the books as YOUR BEST YEAR YET!!

    The 60 Day Beauty Biz Success Challenge is NOW OPEN for registration!

    This program is a 60-day success challenge to help you market your beauty business more effectively, find joy in your practice, and significantly increase your income.

    It's not only my most popular, but it's also one of my all time favorite beauty biz success programs. It has launched more beauty biz practitioners into six figures than any other program around!


    These now-six-figure-earning gals continue to take this program each time the doors open because it gives them a new success kick-in-the-pants every single time.

    Go ahead and take a look at what the 60 Day Beauty Biz Success Challenge is all about, and how it can help YOU create the profit boosting momentum that will make you fall in love with your beauty biz all over again.

    Full Scoop here ==> http://BeautyBiz60.com

    There's nothing like this in our industry.

    I hope you’ll check it out to see what it's all about.

    There is so much power (and FUN!) in doing this as part of a group of ambitious beauty biz practitioners keeping each other inspired and on track.

    It's fast... it's fun... it's effective... it gets RESULTS!

    And, I know you will love it!

    This is your chance to light up your beauty biz soul and do something special that's focused on YOU and your success.

    Create a 6-Figure Beauty Business You and Your Clients Love ==> http://BeautyBiz60.com

    P.S. – If you've taken this program before, remember we update it each time so the content is fresh and relevant NOW... just an FYI because we know you'll be wondering ;-)

    ==> Join us here: http://BeautyBiz60.com

  • 18 Jun 2018 9:01 AM | Debbie Rebar (Administrator)

    author Lori Crete

    Here's what to do when it's time to move on...

    Are you settling for less than you really desire in your beauty biz?

    Are you feeling bored, blah, status quo, stuck and longing for bigger and better in your beauty biz practice?

    If so, it’s probably effecting your client attraction juju… yes, I do believe that energy is contagious and we get back what we put out.

    If your meter is stuck somewhere between crappy and ok, and you’re ready to feel good again then listen up!

    Here are three ways to create change and get your passion for the beauty world flowing like a positive river:

    1. Create a secret Pinterest journal board.

    A lot of times we stay stuck in the “feeling blah” mode simply because we don’t know what we want or how to start making the shift into a better place.

    A perfect spot to start to gain clarity is on Pinterest! Get on the site and start to pin anything that looks beautiful to you. Examples:

    • A feel good quote,
    • Beautiful locations,
    • Zen treatment rooms,
    • Inspiring art for your treatment room,
    • Fancy new equipment that your clients will LOVE,
    • A snazzy uniform, etc.
    An inspiration Pinterest journal will activate your passion points and help you find focus and direction.

    2. Map it Out.

    It is hard to achieve anything without a clear idea of what you want and it’s important to take a moment and think about what a perfect day would look like to you, and then map it out.

    I have been using a “map it out” success technique since I started in the beauty industry and it has served me very well.

    I would head into work and pencil in my empty spots with appointments that I would LOVE to see appear on my schedule. #manifesting I started visualizing and mapping out five appointments a day, taking a few action steps to make my vision a reality and BOOM – the clients started appearing! Once I consistently hit the five goal, I upped it to eight. BOOM! Then, once I hit eight, I went for 13 (and once I hit that, I realized I was exhausted and needed an employee ;) LOL)

    ==> Map out your perfect day and then create a P.O.A (Plan of Action) for how you can welcome the things you desire into your life.

    "Sometimes you just have to put on lip gloss and pretend to be psyched." --Mindy Kaling

    3. Take some time to watch a feel good success segment.

    The learning process is AMAZING, but if you’re not in the right frame of mind, it can bring you DOWN… way down. #overwhelm #notenough #sooverit

    That’s why I created the new (and free) guide: How To Find Joy In Your Practice (with an accompanying recorded training) to fuel your beauty biz success! Go check it out here: https://LoriCrete.com

    Here’s just a sample of what’s in it for you:

    • 5 ways for you to find joy in your practice
    • Why I decided to leave a profitable 16-year practice – and what’s next for me
    • Inside scoop (and special savings) on the upcoming 60-day Challenge
    I hope you love it as much as I loved creating it for you!
  • 14 May 2018 5:00 AM | Debbie Rebar (Administrator)

    author: Lori Crete

    I was stuck in LA traffic and my mind started thinking about my business and I found myself wondering, “HOLY COW! There was NO internet when I started as an esthetician! How the heck did I get clients in the door so quickly?”

    I have built up a booked-solid, profitable practice, moved and started over four times! ...and I am getting ready to do it again. 

    Looking back, it has never taken me more than six months to rebuild and I get excited about being able to practice what I preach. 

    • Marketing
    • Client Attraction
    • Social Media
    • Networking
    • Hustling
    • Building a beauty biz from scratch
    • Feeling confident and proud along the way
    Whenever I decide to change up my life and make a BIG shift, I first get scared (really scared) and question decision, but deep down I know that it always works out for the best. 

    I have become a better speaker, educator, esthetician, and mentor from the experiences I gain during the starting over process.

    I will be sharing more details on my move as it unfolds and develops - just be sure you open my emails for the next few months to join me on my “starting over” journey. I will be sharing all the juicy details on how and why I decided to walk away from a 16-year profitable business and start over. 

    So back to sitting in LA traffic :)

    One thought lead to another and I started thinking about all the changes that have taken place over the last 16 years and how they will affect my strategy to build up again in a new location.

    Funny thing is, even though there are TONS of ways to build a beauty biz I plan to stick to the basics, because building up a business is really not that hard to do when you decide to confidently connect with your community.

    Here’s a peek at my P.O.A.

    1. Send an email out to all my friends and family members letting them know how excited I am to offer them beauty services at my new location.
    2. P.S. my email with the following, “if you have any friends, family members or co-workers who are in need of a facial, eyebrow or bikini wax, or an amazing spray tan please send them my way.”
    3. Find a spot to volunteer my time so I can network with people who share similar beliefs – this type of connection is a great way to quickly build a clientele.
    4. Head to the same workout class 4 times a week at so I start to see the same people over and over. Becoming a familiar face is very important when you want to connect with women - and men - who invest in looking and feeling their best.
    5. Find three community influencers to invite in for what I call a “support trade off.” I offer these people a facial, and in return I ask for a shout out on their social platforms. I also mention how important it is for me to connect with and support others in their biz. It's a win-win.
    6. Use my Beauty Biz Club members to bounce ideas off.
    During times of change we need the support of others to help us stay centered, focused and moving forward in a productive way.

    The Beauty Biz Club is a membership platform that I created for the beauty industry to uplift and support one another.

    I am proud to say it is packed full of the most supportive success driven gals ever!

    If you are in need of a place to learn, grow and share I invite you to join me in this exclusive success-based society designed to provide you the ongoing resources needed to become a top earner the beauty industry.

    Want more ideas on how I plan to fill my treatment room?

    Make sure you're on my mailing list, and be sure to open the emails you receive from me because I am getting ready to offer you some really exciting biz growth opportunities!

    Coming soon: 

    1. Free report on Finding Joy
    2. Free Success Segment
    3. 60 Day Beauty Biz Success Challenge
    4. And of course, anytime is a good time to become a standing member of the Beauty Biz Club!
    Click here to join me in the Essentials Forum Training Library for the success achieving system that EVERY motivated practitioner needs to know.
  • 8 Apr 2018 5:18 PM | Debbie Rebar (Administrator)

    author: Lori Crete

    There is one question that could be holding you back from reaching your true potential.

    I hear this question all the time and it triggers something inside of me, which is why I am here today sharing my insights with you.

    So here are a few variations of the success-crushing question:

    How much is it?

    How much does it cost?

    Is it expensive?

    Now, I will freely admit that I do catch myself in this situation every now and then, but after a lot of work in this area, I now know how to quickly change back to a success frame of mind.

    Also I must say that I am not a financial planner, money guru, licensed CPA, or bookkeeper, but I am sharing this info from my experience as a entrepreneur, spa owner and working beauty biz practitioner.

    3 Reasons why believing "you can’t afford it" will not serve you in the success department:

    1. It’s a negative thought and negative thoughts simply hold you back.
    2. If you really STOP and think about why you are believing you can’t afford it you will find you’re probably making an excuse because of fear, uncertainty or because of a limiting belief that is popping up in your world.
    3. You don’t believe in magic!

    “Those who don't believe in magic will never find it.” -Roald Dahl

    The truth is that we live in an abundant world where anything is possible if you’re willing to work for it.

    3 Ways to Shift out of the ‘I can’t afford it’ success crushing approach:

    1. Start living with intention. Each week make a list of simple goals that you want to achieve that will support your desired investment.
    2. Reverse engineer what you want and you will often find that your desired investment is really NOT that out of reach. {***I will be teaching my reverse engineered investment technique in an upcoming Beauty Biz Club Success Segment – stay tuned***}
    3. Surround yourself with others who have accomplished what you desire. Truly successful people love to help others achieve their own success - they understand the rocky challenge-filled path and can help you navigate it.

    “Success leaves clues. Be a better observer of the winners and the losers, those who are doing well and those who are falling behind. Take mental notes and say: 'I'm going to adjust what I'm doing based on what I see'”. – Jim Rohn

  • 27 Mar 2018 7:22 AM | Debbie Rebar (Administrator)

    author: Lori Crete

    Serious Success Question:

    Are You Mining For G.E.M.’s and filling your days with amazing clients... or are you settling for a somewhat booked schedule?

    If you are settling for just a somewhat booked schedule, I want you to know that it doesn’t have to be this way! 

    Join me in the success library and discover... 

    The Crucial First Step to Becoming A Booked-Solid, High Earning Practitioner. 

    The nuggets of info that I share during this success segment are 100% what have helped many of my coaching clients tap into their 6-figure income earning potential. It works.

    Here’s what happens when you tap into my mining for G.E.M’s method of client attraction: 

    “So bizarre! I have new clients flowing in like crazy now that I'm too busy to take them. How many weeks booked out before you stop taking new clients?” – Erin, Beauty Biz Club Member 

    Training Takeaways: 

    • Identify who most needs - and wants - your service offerings
    • Spark interest through effective marketing communication
    • Watch your schedule fill while you save time and energy
    • Make more $$$$$ 
    It’s easy to join… simply click here and become a member of The Beauty Biz Club, the ONLY interactive success-based society designed for practitioners who want to tap into their highest earning potential. 

    Beauty Biz Club Scoop: 

    You control your membership. 

    For 30 days you’ll get an all-access pass into the Beauty Biz Club where you not only get the Mining for G.E.M.'s training, but you can check out a robust library of past success trainings 

    Woot! Woot! Backstage pass for 30 days! 

    The best part is that you control your membership… if you LOVE this type of support, you have the opportunity to become a standing member of this fantastic community... a community I now can't imagine not being immersed in and supported by! When you join us for the training, you'll be a member. After 30 days, your membership will automatically renew, or you can turn it off by editing your profile... it really is as easy as that.

    Don’t miss out! 

    The Mining for G.E.M’s is a must-have beauty biz success tool to get you booked-solid and (more importantly) KEEP you booked-solid! 

    Click here to join me in the Essentials Forum Training Library for the success achieving system that EVERY motivated practitioner needs to know.

  • 25 Mar 2018 2:49 PM | Debbie Rebar (Administrator)

    Success is about commitment & hard work… I really don’t know any other way to become booked-solid & profitable.

    I keep receiving 1:1 coaching requests from people who want to create “passive income” who want to “work less & make more money.”  Honestly, I am not the right coach/mentor for you if you are not willing to commit to showing up 100% & working hard for what you want.

    I am tired of the online fluff that promises a quick fix & an easy solution - a magic pill or a sprinkle of fairy dust - so you magically transform into an instant success.  

    This is unrealistic BS and it makes me angry because it steers so many people in the wrong direction and further away from what they really need.

    The only way to become more successful is to do what you love so hard work doesn't feel "hard" at all, find a support system to encourage you, create systems and rituals in your life, and commit to them.

    If this sounds like a plan of action you're interested in, then please join me in The Beauty Biz Club where we will work together consistently to create your success destiny.

    "If there’s any part of ourselves or our life that we are not fully willing to accept, we will experience stress & friction in that area. -Gay Hendricks"

  • 11 Mar 2018 2:24 PM | Debbie Rebar (Administrator)

    by Lori Crete

    You may have heard my recent podcast where I talked about being prepared for an emergency in your biz.

    The Beauty Biz Show on emergencies was inspired by an actual emergency that happened to me in the grocery store… a situation that scared the *&% out of me and got me thinking that this same experience could happen in my business (or your business) and we need a plan of action.

    Here’s a simple checklist to get you started with an emergency plan of action. I have also included the links that I mentioned in the podcast.

    Emergency Numbers for you and your staff

    • Fire:
    • Non-emergency Police:
    • Building’s Security:
    • Alarm System:
    • Plumber:
    • Air Conditioning:
    • Leasing Office/Landlord:
    • Next in charge - Meaning who is called if something happens to you (Name & Phone):

    Directions on what to do if someone is having a seizure (make your staff aware of this as well)

    • Step 1:
    • Step 2:
    • Step 3:
    • Step 4:
    • Step 5:
    • Step 6:

    Create Your Emergency Response and Crisis Communication Plan

    • Step 1:
    • Step 2:
    • Step 3:
    • Step 4:
    • Step 5:
    • Step 6:
    • Step 7:
    • Step 8:
    • Step 9:
    • Step 10:

    Gather some ideas here from G & A Partners here. 

    Local CPR and Heimlich maneuver training

    • Contact Info:
    • Date:
    • Time:

    AED (automated external defibrillator) Info

    Fire Extinguisher Info

    Take Photos of EVERYTHING in your business for insurance purposes and store in icloud or dropbox.

    Purchase a first aid kit or update yours

    Access Hazards

    • Example: look around and check for cords people could trip over, wires that might need attention, equipment safety review.

    Read this blog post from Staples on how to prep your business.

    The Bottom Line: Please take the time to complete these steps. Trust me when I tell you that you want an emergency plan of action and by taking the time to do this checklist and train your staff the info will be stored in your brain and you will know how to act fast.

    You can download a copy of the doc here to complete and have on hand.

  • 11 Feb 2018 10:40 AM | Debbie Rebar (Administrator)

    Author: Lori Crete

    Q1 (especially January) can be slow for beauty biz practitioners as many clients went all out on treatments in November & December.

    This time of year customers are focusing on replenishing their bank accounts and unfortunately not focusing on their eyelash fills or facial hydration.


    Last week even I was slow, but decided that I didn’t want to head to the spa and just sit around, so I put on my hustle hat and filled up the open spots.

    I figured sharing my fill’er up tips might be helpful to keep you in the “it’s a new year and I am going to rock it out” mode.

    I did the following 3 things and made an extra $1,000 in 3 days:

    1. Practiced L, M and A

    Listening, Mental Notes, and Action

    I pay special attention to my clients' lifestyles (and make mental notes), and will text them when a spot opens that will work for their busy schedule.


    Betsy is a very busy tax attorney who had to cancel right before Christmas because her college kid was home and needed the family car.

    Last week, I texted Betsy with a 4:30 appointment time (I know 4:30 is when she gets off work) and said, “do you want to grab this spot before you head into crazy tax season?”

    She was thrilled that I thought of her and responded immediately to let me know she would be in at 4:30 on Friday.

    When she got there I said, “Do you need anything else while you’re here because I know I won't see you again until after 4/15?” She added on a half leg wax and thanked me for fitting all in.

    2. Tapped into Grateful Flexibility

    Grateful Flexibility – thankful (not resentful) that I get to go in early, work on holidays, and stay late to be of service to my clients.


    I received a text from Linda saying, “I have to cancel as it’s a holiday and I need to leave the desert early to avoid traffic.”

    I texted back, “do you want to come in Monday at 8am instead? Will that help?”

    She texted back, “Awesome! thanks. See you then.”

    Do I LOVE going to work at 8am on my day off? NO.

    Was heading in at 8am on my day off worth it? YES. I had fun catching up with Linda, so it really didn’t matter what day or time it was.

    I only recommend tapping into grateful flexibility when you are able to do this from a place of service NOT from a sacrificing frame of mind.

    3. Followed up

    You will often find that your fortune can be found simply by creating follow up rituals.


    I was already heading in on a Monday, so I went back and tapped into tip 1 and 2 tip – listening and being flexible.

    Who else might want to come in on a Monday holiday?


    Sylvia is a teacher and had texted me for a facial over Christmas break and I never managed to find a spot to fit her in!

    So I followed up and filled another spot.

    Filling up your schedule anytime of year is really all about how you choose to connect with others. 

    For me listening, flexibility and follow up have always allowed me to stay busy and be of highest service to my clients.

  • 1 Feb 2018 12:01 PM | Debbie Rebar (Administrator)

    Author: Lori Crete 

    I have done some research and found that many practitioners are losing an average of $25,000 per year by not creating and implementing policies and procedures in their business.

    On 2/5/18, I am sharing a mapped out system on how to avoid losing money due to no-shows, last minute cancellations and late runners.

    Why did I create this success training?

    Because every inch of my being is tired of the "I don’t respect your time" epidemic happening in our industry.

    Client accountability needs to be addressed. And, we need to work together as a whole to create widespread and lasting change.

    We need to raise the bar, and start honoring our businesses and our income, and put a stop to clients disrespecting and devaluing our time.

    How do we create this change? 

    We do it by implementing the policies and procedures to prevent it from happening in the first place. This is what the training on February 5th, 2018 is all about and it's a no-brainer because I am giving you a mapped-out system that you can start using immediately in your practice.

    During this training, you will learn the critical importance of creating client accountability. You'll learn what to have in place so your clients will see you as the professional that you are and respect you as that.

    You will gain access to my field-tested and proven system that allows you to implement the policies & procedures needed to save your business THOUSANDS of dollars in lost revenues.

    Success Segment Handouts and Templates Include:

    • Business Boundaries Email Letter Template - perfect for letting your clients know that you have policies in place that you will be enforcing.
    • Success Scripts – the exact words to use when dealing with the schedule disruptors
    • Consultation Template Highlighting Business Boundaries – a form EVERY client needs to sign before entering your service area
    • No Show Invoice Letter Template – a plug and pay letter to send out to all clients who disrespect your time

    Here’s why you should join for this success segment:

    1. Practitioners are losing an average of $25,000 per year due to late runners, no show-ers and last minute cancellations.

      Don't let this be you because the truth is it DOESN'T have to be this way - let me share with you how to retain this income and keep your schedule running smoothly.

    2. We ALL need to be implementing policies and procedures or WE ALL lose out on reaching a new level of professionalism.

      There is a powerful shift that will take place if we come together and create new standards. Do not be afraid to expect and demand respect.


    Here's how you can join and catch this powerful training...

    This training is a Beauty Biz Club exclusive offering which means that it is only available to members. 

    The good news is that it's super easy to become a member and catch the training. 

    Then, you will have the rest of your 30 days as a member to explore everything that is awesome about the Beauty Biz Club. I think you'll love being part of this success based society designed to help practitioners like you fill their schedules and make more money!

    Woot! Woot! It's like getting a backstage pass for 30 days!

    The best part is that if you find that you LOVE this type of support, you have the opportunity to become a standing member of this fantastic community! 

    And, on the odd chance that you find that you don't love this kind of success boosting talk, resources and support, simply cancel your membership from your profile and you won't be billed for future months - it's all in your hands. 


    The Policies and Procedures training is a must-have beauty biz success tool!

    Here's how you get it...

    Click here to join and gain immediate access to the training on the Policies and Procedures system that EVERY professional practitioner needs to know.

    You'll be signing up as a member of the Beauty Biz Club and can cancel at any time if you don't love the support for your success.

  • 29 Jan 2018 1:00 AM | Debbie Rebar (Administrator)

    If you’ve been wondering how to get busier in your beauty biz, here’s some homework to get your success gears cranking.

    The following quiz is designed to help you up your standards and take your current level of success to the next level and I will also share how you can keep this newfound momentum going.

    Here’s how this works… 

    You have to not only take the quiz, but you also have to find a way implement the answers into your world to create an unstoppable flow of success!

    Because the truth is…

    If you don’t clearly and confidently know the answers to the following questions, you are holding yourself back from ultimate beauty biz success.

    Don’t beat yourself up if this quiz leaves you feeling a little “off” or confused. Instead, look at it as a great way to do some self-reflecting / self-growth work because digging deep into what drives you is the foundational work needed to fill your schedule full of AMAZING clients who value your offerings.


    Self-Awareness Quiz: Articulating Your Value

    Take your time and read each question, then allow yourself to feel into it before you fill in the blanks because the true emotional answers to these questions are most likely where you’ll find the key to unlock your hidden fortune.

    1. When a potential clients asks what you do, how do you quickly, clearly, and confidently define your professional self?

    2. What client compliment makes you feel the most proud of what you do?

    3. What’s your best kept selling secret? How do you capture the sale of a treatment or retail product while feeling like you’re shining and sharing rather than desperate and begging for biz?

    4. How do you handle a beauty biz let down? Ex: Bad yelp review, last minute cancellation, no-show, a client who HATES her brow wax, or even worse a bad (skin) reaction to a service you provided?

    5. What tool do you use to effectively attract new clients?

    6. What’s your best kept secret to getting your past clients to re-engage in your business?

    7. Are you confident enough to invite the potential client who really needs you into your business? You know the Starbucks barista who suffers from acne… the one that you’re dying to help!

    ____ YES!

    ____ NO (If the answer is no… ask yourself why you don’t feel right expressing your gifts to the world?)

    8. What (integrity-based) action steps do you take to win back the retail sale when client informs you they saved $3.00 by purchasing your recommendations from Amazon?


    9. How do you invest in becoming a practitioner who designs their own success destiny?

    ___ Tradeshow

    ___ Webinar

    ___ Local community events

    ___ Coaching / Mentorship

    ___ I have been lazy and need to work on this

    ___ Lori’s Beauty Biz Club

    From the book: Power of Other by Henry Cloud:

    ...Because you’re about to step into a situation where you will see and feel how powerful it is to surround your with a success community.

    Join me - and over 200 of my friends - here in the Beauty Biz Club where each month you get a business growth and success training, practical tips to grow your business, feedback from fellow beauty biz practitioners, and access to shared resources from industry leaders and other beauty biz professionals.

    I have been really excited about the momentum I have gained by participating in this group. Typically this time of year, I just pack it in and figure everyone is just too busy to come in. Not this year!! I have stayed on top of my marketing and client outreach and this definitely shows in my numbers and rebooking rates for January. Love this group!! ~Shelly, LE, San Diego, CA

    We'd love to welcome you as our newest club member! Join here and get started now!

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