author: Lori Crete
I was stuck in LA traffic and my mind started thinking about my business and I found myself wondering, “HOLY COW! There was NO internet when I started as an esthetician! How the heck did I get clients in the door so quickly?”
I have built up a booked-solid, profitable practice, moved and started over four times! ...and I am getting ready to do it again.
Looking back, it has never taken me more than six months to rebuild and I get excited about being able to practice what I preach.
- Marketing
- Client Attraction
- Social Media
- Networking
- Hustling
- Building a beauty biz from scratch
- Feeling confident and proud along the way
Whenever I decide to change up my life and make a BIG shift, I first get scared (
really scared) and question decision, but deep down I know that it always works out for the best.
I have become a better speaker, educator, esthetician, and mentor from the experiences I gain during the starting over process.
I will be sharing more details on my move as it unfolds and develops - just be sure you open my emails for the next few months to join me on my “starting over” journey. I will be sharing all the juicy details on how and why I decided to walk away from a 16-year profitable business and start over.
So back to sitting in LA traffic :)
One thought lead to another and I started thinking about all the changes that have taken place over the last 16 years and how they will affect my strategy to build up again in a new location.
Funny thing is, even though there are TONS of ways to build a beauty biz I plan to stick to the basics, because building up a business is really not that hard to do when you decide to confidently connect with your community.
Here’s a peek at my P.O.A.
- Send an email out to all my friends and family members letting them know how excited I am to offer them beauty services at my new location.
- P.S. my email with the following, “if you have any friends, family members or co-workers who are in need of a facial, eyebrow or bikini wax, or an amazing spray tan please send them my way.”
- Find a spot to volunteer my time so I can network with people who share similar beliefs – this type of connection is a great way to quickly build a clientele.
- Head to the same workout class 4 times a week at so I start to see the same people over and over. Becoming a familiar face is very important when you want to connect with women - and men - who invest in looking and feeling their best.
- Find three community influencers to invite in for what I call a “support trade off.” I offer these people a facial, and in return I ask for a shout out on their social platforms. I also mention how important it is for me to connect with and support others in their biz. It's a win-win.
- Use my Beauty Biz Club members to bounce ideas off.
During times of change
we need the support of others to help us stay centered, focused and moving forward in a productive way.
The Beauty Biz Club is a membership platform that I created for the beauty industry to uplift and support one another.
I am proud to say it is packed full of the most supportive success driven gals ever!
If you are in need of a place to learn, grow and share I invite you to join me in this exclusive success-based society designed to provide you the ongoing resources needed to become a top earner the beauty industry.
Want more ideas on how I plan to fill my treatment room?
Make sure you're on my mailing list, and be sure to open the emails you receive from me because I am getting ready to offer you some really exciting biz growth opportunities!
Coming soon:
- Free report on Finding Joy
- Free Success Segment
- 60 Day Beauty Biz Success Challenge
- And of course, anytime is a good time to become a standing member of the Beauty Biz Club!
Click here to join me in the Essentials Forum Training Library for the success achieving system that EVERY motivated practitioner needs to know.
