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How did I get clients in the door so quickly?

14 May 2018 5:00 AM | Debbie Rebar (Administrator)

author: Lori Crete

I was stuck in LA traffic and my mind started thinking about my business and I found myself wondering, “HOLY COW! There was NO internet when I started as an esthetician! How the heck did I get clients in the door so quickly?”

I have built up a booked-solid, profitable practice, moved and started over four times! ...and I am getting ready to do it again. 

Looking back, it has never taken me more than six months to rebuild and I get excited about being able to practice what I preach. 

  • Marketing
  • Client Attraction
  • Social Media
  • Networking
  • Hustling
  • Building a beauty biz from scratch
  • Feeling confident and proud along the way
Whenever I decide to change up my life and make a BIG shift, I first get scared (really scared) and question decision, but deep down I know that it always works out for the best. 

I have become a better speaker, educator, esthetician, and mentor from the experiences I gain during the starting over process.

I will be sharing more details on my move as it unfolds and develops - just be sure you open my emails for the next few months to join me on my “starting over” journey. I will be sharing all the juicy details on how and why I decided to walk away from a 16-year profitable business and start over. 

So back to sitting in LA traffic :)

One thought lead to another and I started thinking about all the changes that have taken place over the last 16 years and how they will affect my strategy to build up again in a new location.

Funny thing is, even though there are TONS of ways to build a beauty biz I plan to stick to the basics, because building up a business is really not that hard to do when you decide to confidently connect with your community.

Here’s a peek at my P.O.A.

  1. Send an email out to all my friends and family members letting them know how excited I am to offer them beauty services at my new location.
  2. P.S. my email with the following, “if you have any friends, family members or co-workers who are in need of a facial, eyebrow or bikini wax, or an amazing spray tan please send them my way.”
  3. Find a spot to volunteer my time so I can network with people who share similar beliefs – this type of connection is a great way to quickly build a clientele.
  4. Head to the same workout class 4 times a week at so I start to see the same people over and over. Becoming a familiar face is very important when you want to connect with women - and men - who invest in looking and feeling their best.
  5. Find three community influencers to invite in for what I call a “support trade off.” I offer these people a facial, and in return I ask for a shout out on their social platforms. I also mention how important it is for me to connect with and support others in their biz. It's a win-win.
  6. Use my Beauty Biz Club members to bounce ideas off.
During times of change we need the support of others to help us stay centered, focused and moving forward in a productive way.

The Beauty Biz Club is a membership platform that I created for the beauty industry to uplift and support one another.

I am proud to say it is packed full of the most supportive success driven gals ever!

If you are in need of a place to learn, grow and share I invite you to join me in this exclusive success-based society designed to provide you the ongoing resources needed to become a top earner the beauty industry.

Want more ideas on how I plan to fill my treatment room?

Make sure you're on my mailing list, and be sure to open the emails you receive from me because I am getting ready to offer you some really exciting biz growth opportunities!

Coming soon: 

  1. Free report on Finding Joy
  2. Free Success Segment
  3. 60 Day Beauty Biz Success Challenge
  4. And of course, anytime is a good time to become a standing member of the Beauty Biz Club!
Click here to join me in the Essentials Forum Training Library for the success achieving system that EVERY motivated practitioner needs to know.
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