I absolutely love going to The International Esthetics, Cosmetics & Spa Conference.
This year’s IECSC Conference is happening June 15 -17th, at the Las Vegas, NV Convention Center.
I have been attending IECSC faithfully for about 15 years and over the years I have learned how to remove the overwhelm and overspending, and instead focus on using the conference to create long-term success and increased profits in my beauty biz practice.
Take some time to become clear on what you want to take away from the show.
Think about areas of void in your beauty biz and create a list of ways to enhance your existing practice.
Use these bullets to create a list of what you want to gain from the show:
- Info on a product line
- Deals on supplies such as muslin, cotton, wax
- New Equipment
- Finding out about hot new industry trends
Figure out where it would be wisest to spend your time once at the show.
Get a copy of the IECSC magazine or visit their website and become familiar with the floor layout and the exhibitors who are attending.
Visit some vendors websites to gain more knowledge about the companies that spark your interest (they are noted under the company name).
Make your “Top 5 Must Visit Booth List” and map out each vendor’s location.
The Virgo in me takes the time to circle and number the booths I want to visit, so you know how to move around efficiently and not waste a bunch of time zigzagging the trade show floor.
Stay focused and visit your top 5 booths first, as this will contribute to strategically purchasing what you need, and will help you avoid overspending.
Attend one educational class in an area that:
- Feeds your skin care soul
- Helps you gain confidence/knowledge in an area where you tend to shrink instead of shine
- Check out a class surrounding something you have been hearing a lot of buzz about and want first hand info to see if it’s worth investing in
I will be teaching a class on Sunday with Emily Sindlinger co-founder of Sorella Apothecary:
Elevate Your Business With Two Industry Experts
By Emily Sindlinger & Lori Crete
When: Sunday June 16th 2019 1:00pm - 2:30pm
Where: IECSC Las Vegas, NV
Room: N 207
Live facial demo with lori at 3pm Sorella booth 1345
Details here: https://iecsclasvegas2019.sched.com
Call your Credit Card Company and let them know you will be traveling.
No joke… my credit card used to get shut off every year at the Blinc Mascara booth.
Blinc is located in FL. and I am in CA so it would alert my cc company of potential fraud.
I would then spend 20 minutes on the phone trying to get it resolved… 20 minutes I could have spent shopping or learning.
BONUS TIP: If you are a Beauty Biz Club Member visit the Essentials General Forum pinned post and plan a meet up with other members! I will use the same post to let you know where to find me on Sunday night as we always hang out for a chat after the show!