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  • 31 Jul 2017 7:16 AM | Lori Crete (Administrator)
    Before I introduce the show to you today, I just want to remind you that The Beauty Biz Workshop is just around the corner!

    Join us on October 1st and 2nd in Palm Springs, California to learn amazing new tools to creating a profitable established business. 

    For more information you can visit The Beauty Biz Workshop page. Now for today’s podcast, I am really excited to introduce Wendy Jacobs! She is a licensed esthetician who lives in San Diego, CA. 

    Wendy has been working to bridge the gap between practitioners and spa owners and the Board of Barbering and Cosmetology in Sacramento, CA. 

    She is driving to Sacramento almost every week to remind the Board that our part of the Barbering and Cosmetology licensing has kind of been forgotten. I think you’ll find this episode motivating. 

    Subscribe to the podcast on iTunes, Soundcloud, Stitcher or TuneIn
    The other thing that I found was a challenge when I started digging into these laws and bills that are being proposed and also having the Board of Barbering and Cosmetology Acts, is there really is no esthetician involved in the conversation." - Wendy Jacobs

    Show Notes:

    • How do you know if what you are doing is legal
    • What is the State Board of Barbering and Cosmetology
    • The importance of an equipment evaluation
    • Who is on the Board of Barbering and Cosmetology
    I’m trying to work on communicating with Barber-Cosmo as much as I can to create a better relationship and let them know that we’re not trying to be sleazy and hide things from them. We want to know what we’re doing wrong." - Wendy Jacobs
    • What is the California Aesthetic Alliance
    • What are the laws for estheticians
    • Why is getting involved in policy important
    • How can you influence requirements for small business inspections
    • How to stay informed on beauty biz legal requirements
    What’s happened is just our own professional complacency and not going to the Board of Barbering and Cosmo (the BBC) website and reading the rules, and understanding the rules, and things like that. Most people have never even cracked open the rules. They maybe glanced at the poster while they walked by it at the shop and that’s about it. They don’t know what we can and can’t do." - Wendy Jacobs

    Links Mentioned:

  • 24 Jul 2017 7:00 AM | Lori Crete (Administrator)
    As I prep for the upcoming Beauty Biz Workshop, I have been doing some deep beauty biz soul searching; asking myself,
    What the heck can I share from the stage that will most powerfully help others?
    I know that my 16 years of seeing clients and running two thriving businesses has created amazing experiences AND sooo many learning lessons, but how do I compile all this info and ensure that I'm creating a unique experience for those who choose to invest their time, energy and money to come to my event?!?! Well, I'll tell you some of what's coming up for me... I have been tapping into many of my spa, esthetician, beauty biz owner happenings - the ones that have challenged me to the core. The stuff no one talks about. The sticky, situations that we find ourselves having to deal with (as practitioners). You know, the ones that we have ZERO training to handle?! Ones like:
    • Angry clients
    • Troublemakers, late runners, no showers – oh my!
    • Addiction in the Workplace (and showing up in our treatment rooms)
    • Finding ourselves being the "counselor" when clients have experienced the death of a loved one
    • Thieves & Liars (sorry to be so blunt, but they're out there)
    • Gossips... omg, the gossips!
    • Clients or colleagues with mental illness, depression, anxiety, etc
    • Business betrayals
    • Employees who make you want to close up shop
    • The creepy guy who calls every day asking about Brazilian bikini waxing (ewww!)
    I'm sure you can relate. Have you ever felt that you should add the following to your job title?
    • Marriage Counselor
    • Parenting Coach
    • Depression Advisor
    • Life Coach
    • Spiritual Guide
    • FBI agent
    • Addiction Specialist
    It’s no joke that we take on a LOT from our clients, our peers, and our staff. I think that it's high time we chat about what our role is and how to handle the unique sticky situations we often find ourselves in.
    • I know that I am not alone when it comes to the necessity of figuring out how to deal with things that are WAY out of our scope of practice.
    • I know I am not the only one who has had a client leave the spa and thought to myself, “WOW, WTH? That was heavy… I hope I handled it gracefully!”
    • I know many of you are reading this thinking, “Holy cow, Lori is right. It’s scary how often we play a dynamic - and challenging - role in the lives of our clients!”
    Why aren’t we taught how to guide others - without overstepping boundaries? Why aren’t we taught how to process (and let go of) the heavy-duty stuff we find dumped into our laps? Why isn’t anyone talking about the sticky situations we have to deal with as beauty biz , or healing arts practitioners? I don't know why. But... I am committed to getting in front of you and being real, being raw, and sharing things that I have never talked about before… and how I handled them and moved on! Here's a quick glimpse of the syllabus:
    • Angry clients – how not to lose your cool, and instead calm them down by connecting with finesse.
    • What I did when very famous rock star and her husband got into a fist fight in my lobby.
    • Troublemakers, late runners, no showers – oh my! Policies and procedures to virtually eliminate these business growth barriers.
    • Why I decided to bravely charge for flakiness and what happened when I decided that if you don’t respect my policies you are removed from my client list.
    • Addiction – very personal stories of how this has shown up with employees & clients and how I handled it with professionalism.
    • How I handed the stickiest situation of all… my teen client told me she was buying prescription pills online and selling them at school.
    • The death of loved ones – knowing what to say and/or do when raw emotions and pain are (literally) laid out on your treatment room table.
    • How I showed up and supported my client, who was dying of lung cancer and devastated that she wouldn’t see her teen children graduate from high school.
    • Business betrayals – how to handle with grace and strength and find the blessing within the betrayal. How I turned my most deviating business blow into a life-changing opportunity.
    Not to worry this is just a small segment of what I will be sharing from stage (small, but HUGELY important). There will also be loads of client attraction skills, retailing like a rock star training, and boost your profits trade secrets, tips, systems, and tools... And most of it will be fun too! To sum it up in a nutshell, my primary goal is to provide you with: -- Community Building -- A Fun, Memorable Experience -- Abundance Creation Techniques -- The Realization That Possibilities Are Plentiful -- Success Building Self-Discovery -- Skills For Dealing With Dilemmas -- The Path To Owning Your Brilliance -- Beauty Biz Bravery BeautyBiz.live -- for those who are ready to say YES! to a live workshop event that will change it all for you – in a magical way.
  • 17 Jul 2017 6:27 AM | Lori Crete (Administrator)

    I know that you are going to absolutely love the show today. I can’t wait for you to hear my guest’s story.

    Her name is Emily Sindlinger, and she is a spa owner and a founder of the Sorella Apothecary skincare line.

    After three years as a struggling esthetician, she had a beauty biz shift that led to amazing success. 

    In this show, you will hear her talk about the "5-minute-consultation" that she teaches from stage at various trade shows. And guess what? After this conversation, I invited Emily to teach this hugely important process to us at The Beauty Biz Workshop happening October 1st and 2nd, 2017 in Palm Springs, CA. Now, the former flight attendant in me can't help but remind you that...

    Travel does not reward the procrastinator.
    So if you are sure that you are going, make you sure you buy your plane tickets or make your travel arrangements soon for the best rates and availability. Also, make sure you visit The Beauty Biz Workshop page in order to grab your ticket to the event now. There is still an easy 3-pay plan available but it will be going away soon.

    Subscribe to the podcast on iTunes, Soundcloud, Stitcher or TuneIn
    I went to Vegas and came back a different person. I was just more confident and my energy was different and people even noticed it in me too. I really believed in what I was offering after that point, and I pinpoint it to... I learned how to sell." – Emily Sindlinger

    Show Notes:

    • How to get your beauty biz started
    • How to start a skincare line
    • The importance of trade shows
    • How more training can influence your career
    • The importance of a simple skincare routine
    • How to do a 5 minute consultation
    She lent me the $10,000 thinking that’d I’d pay her back in a few months, and it actually took a year and a half because it was so much harder to get started than I thought." - Emily Sindlinger
    • How to use shelf talkers effectively
    • Why offer free shipping
    • What to know about selling your own skincare line
    • How to launch a skincare line
    • Why lime is in skincare
    • Why is honey good for skin
    • Tips to having a business with your significant other
    I haven’t met one successful person that didn’t have a coach along the way, or someone that mentored them. I think finding someone that is in our industry is important too, because we have this unique industry that I think people who aren’t in it don’t really get." - Emily Sindlinger

    Emily Sindlinger's 3 tips to Create Beauty Biz Success:

      1. Hyper-specialize your business
      2. Figure out your “why”
      3. Focus on your strengths and delegate tasks
    I think another big success tip is having a success coach." - Emily Sindlinger

    Links Mentioned:

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